When we look far ahead—10 years, 50 years, 100 years into the future—we have the luxury of assuming that things will be radically different. We are free to take wild guesses and push the imagination without factoring in political and financial and cultural constraints. The distant future is ours to play with. The not-so-distant future? Not so much. The only way to see what’s on the horizon—the next day, the next month, the next year—is to stay firmly grounded in the present. And while the long view will never cease to inspire, there is a certain power in what’s next. It’s where today’s reality meets tomorrow’s potential. -GOOD
A unique headline font designed by Áron Jancsó, a graphic designer from Budapest, Hungary.
“Qalto flows and leaps like freestyle jazz. Suited as a strong title or headline font, the letters and ligatures are composed of very thin hairlines and very thick elements. This high contrast conveys a stunning visual effect and a unique optical rhythm. Early on, Aron Jancso realized that “some words have good rhythm and others don’t,” and added stylistic alternatives for every lowercase and uppercase letter. If that’s not enough, there are four different weights, so users can use different sizes with the same hairline thickness, which allows for artistic freedom in arrangement and composition.”